
Or, tap an interior designer to create a book on decorating a new home.

If you already have a blog, check out this Biz.me post on repurposing content.
JUTOH VS VELLUM HOW TO
An accountant can create a budget-friendly meal plan and a personal trainer can design a poster that covers how to care for and clean workout clothes.Į-books allow you to convey information and entertain the reader, all while setting your brand up as an expert in your industry. Read through the examples below and see if something sparks an idea, but get creative. Do something without expecting anything in return, and they will return.Į-books, printables and digital files are some of the lowest-cost options out there. Sure, it’s not the most multifaceted marketing strategy. No emails, no surveys, no purchases and no strings. This takes the customer’s experience above and beyond what they expect and keeps your brand on their mind.

Use it as a gift for completing a short survey.Most people will click that button even though they don’t “have” to, and this soft-sell method works well to build trust and exposure.
JUTOH VS VELLUM DOWNLOAD
Post a download link on social media and ask that they like or share the post in return for the download.Now, decide what strings (if any) you want to tie to the freebie. Are your followers’ Pinterest boards filled with printable grocery shopping lists and schedules? Start brainstorming similar printables that meld seamlessly with your products or services. Look at what your base is sharing on social media specifically, the products you could recreate to fit your brand. If that’s the case, consider free consultations, printables that go hand in hand with what you’re promoting or enticing customers with a free (cheaper) gift if they buy the promoted product. Samples and free trials might seem like the obvious choice, but they can be cost prohibitive. e-books, checklists and coupon codes work well for most businesses.Īre you looking to promote a specific product or service?

Think of offers enticing enough that people will take a few seconds to type in an email address.

Creating your planĪs with all marketing tactics, freebies only produce results if you start from your end goal and work backward to develop a plan. And these relatively small tokens build trust, improve brand visibility and increase conversion rates. Whether it’s an e-book, small gift or helpful printable, freebies work because they don’t feel like a marketing tactic. And in a few weeks, if you happen to need to buy something, guess who instantly pops in your head? That one person offers a breath of fresh air in a room filled with stifling marketing ploys and lingo. Either way, they don’t want anything in return, except maybe your name or a high-five. Then, a kind face shows up and says, “Hey! I want to give you something really awesome.” Maybe it’s something to keep you entertained.
JUTOH VS VELLUM FULL
Imagine you’re in a room full of people and every single one is asking you to buy something.
